Founder & CEO
Isaac Mashman
The visionary and the face of the firm: the Manifesto, the stage, the microphone, and the MASHMAN companies.
isaacmashman.com (opens in a new tab)
Chief Operating Officer · Mashman Consulting Group
Eric Chow
The operator behind the vision. Co-developer of Identity Positioning™, editor and foreword author of the Manifesto, and host of The Eric Chow Empowers Podcast, working beside Isaac Mashman since 2019.
Operator · Co-Developer · Editor · Host
The Operator Behind the Vision.
Isaac Mashman is the visionary and the face of Mashman Consulting Group. Eric Chow works behind the scenes, and in the room for the firm’s executive appearances.
- 01Operations
- 02Identity Positioning™
- 03Editing
- 04Podcasting
- 05Appearances
- 06Writing
The Record
Built Beside the Founder.
A podcast with listeners in 96 countries, a methodology developed with Isaac Mashman, and the editing and foreword of the Second Edition of the Manifesto.
96
Countries Reached by
The Eric Chow Empowers Podcast
The Eric Chow Empowers Podcast
68
Episodes Published
2019 to 2023
2019 to 2023
2019
Working With
Isaac Mashman Since
Isaac Mashman Since
The Partnership
Vision to Execution
A founder carries the vision in public. The operator carries it out. Since 2019, Isaac Mashman and Eric Chow have divided the work that way.
They met through a tweet during a podcast tour in August 2019, when Eric, a new podcaster, invited Isaac onto his show. Years later, in Eric’s words, they “found ourselves working together, consulting clients and developing our philosophy and tools on personal branding.”
That philosophy became Identity Positioning™, the proprietary methodology of Mashman Consulting Group, which Eric helped develop. When Isaac wrote the Second Edition of the Manifesto, he asked Eric to edit it, and Eric wrote its foreword.
Read their first conversation, from episode 5 of Eric’s podcast, read the biography, or see how the firm divides the work.
We went from young men doing a podcast to executives building a global business.
Isaac Mashman · Personal Branding: A Manifesto on Fame and InfluenceTwo Speeds. One Destination.
Isaac brought Eric into Mashman Consulting Group to help grow the firm from a technical and nuanced standpoint. Their synergies align because their tempos differ.
The EntrepreneurIsaac MashmanThe visionary. More likely to pull the trigger immediately.
The IntrapreneurEric ChowAcademic, and leads with logic. Slower and more calculated.
Chief Operating Officer
Eric Chow
Behind the scenes, where the work is carried out, and in the room for the firm’s executive appearances.
Appearances
2019 to 2023 · Archived
The Eric Chow Empowers Podcast.
Interviews with people who have overcome difficult life challenges, and monologues on decisions, confidence, and self-image. 68 episodes, with listeners in 96 countries, and the conversation that started the partnership: episode 5, with Isaac Mashman.
How Eric Decides
Three Gates to a Decision.
Isaac pulls the trigger; Eric checks the gates first. In episode 66 of his podcast, How to Make Decisions, he set out the method he used to bring the show back, in his own words.
- Gate 01
Knowledge
“Do you know what you need to know? Or can you definitely acquire what you need to know to make that decision?”
- Gate 02
Input
“You want to get input so that you can help get an idea as to what the reality of the situation is, but you do not want to overvalue the input that you are getting.”
- Gate 03
A Definite Decision
“Make a definite decision.”
Then weigh the alternatives, and focus on the outcome: what you get from it, as a business and as a person.
From the Foreword
On the Personal Brand.
In a world where anybody can have a platform and information is abundant, what separates us is our “personal brand.”
Eric Chow · Foreword, Personal Branding: A Manifesto on Fame and Influence, Second EditionThe Timeline
Since 2019. Building to 2035.
The record so far, and what is scheduled next.
So Far
- 2019The podcast begins. Eric meets Isaac Mashman.
- 2021Chief Consultant.
- 2024Identity Positioning™ published. MCG founded.
- 2025Editor and foreword author, the Manifesto.
- 2026Chief Operating Officer, Mashman Consulting Group.
Ahead
- 2027The COO title is formalized.
- 2028The MCG consultant body opens.
- 2035The stated goal for Mashman Consulting Group.
Chow’s Choice
Picks and Notes.
Eric’s picks and notes on operations, leadership, personal branding, and the books worth reading.
Behind the Scenes
The Operating Side, in Your Inbox.
Eric’s newsletter: new posts from Chow’s Choice, releases from the Mashman Consulting Group newsroom, and where he is appearing next, sent to the people who asked for them.
Get in Touch
Appearances, Press, and Everything Else.
Panels, interviews, podcasts, and industry events go through the appearance inquiry. Consulting engagements run through Mashman Consulting Group. Everything else reaches Eric through the contact form.